From 1996 to 2001 I had my own company. It was a great experience building a team of 5 employees and eventually gaining a turnover of just shy of £320,000. It was a treadmill trying to attract new customers and represented the most costly part of the business with the most risk attached to it. What allowed us to grow (and weather really shaky economic conditions in the first couple of years) was our focus on the experience we provided our existing customers. The vital importance of account management and the nurturing of our existing customers was probably the most valuable lesson I learned from that time. The 4 Keys To Boosting Your Customer Retention #CRM_As_Foundation
The 4 Keys To Boosting Your Customer Retention...
If you don't focus on your small business customers and make them feel valued, they'll eventually leave-and the cost to capture new ones can be very high.Sage Voices
