I'm not a sales person but I work pretty closely with both sales and marketing colleagues. This article is really interesting and takes me back to when I had my own company and was developing relationships with customers. I heartily agree that for complex sales conversations we should be developing a "shared control” approach rather than a “take control” approach.
B2B Sellers Should “SHARE Control” (Versus...
An interesting piece on better sales approaches - such approaches can only be improved with solid data & process methods, underpinned by #CRM_As_FoundationSage Voices
